Primary images are included and are to be used as main image for the product.
Primary images can be resized. For primary images, the white space around product can be cropped, but the image must but not be cut-off by cropping. For alternative images, suggested cropping to highlight a specific region of the kiln or oven may have already been prepared for use.
If alternate images are included, then they are to be used as complimentary images for the product, but not as a primary image.
Copy can be resized but not combined into a larger paragraph. If text is separated by paragraphs, please separate each paragraph as shown within the Product Specific Content.
Whenever possible, features and options should be included in list form and not in paragraph form and using commas to separate each specific feature or option.
Evenheat has the right to edit these guidelines in a manner that will assist brand consistency throughout the industry.